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Personalised experiences, mobile apps, and catering for the non-linear journey through technology are just some tricks banks should adopt from their retail peers.
While retail giants have mastered the art of personalised experiences, only 10% of banks effectively leverage AI/ML for a competitive edge. Why can’t banks monetise what they already have?
Agile has proven to be a winning approach for product development teams focused on fast sprints and seamless collaboration. But in the rush to deliver, we cannot forget the most important factor of all: The User.
The only chance your product succeeds is by being clever with the tools and analysis methods available at your disposal.
User-centered design is the practice of designing systems that focus on human experiences. But too often, we forget the challenges of human needs.